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Building Your Brand’s Color Palette

Creating Your One-Page Brand Style Guide

(Lesson Introduction)
The “Brand Kit Hack” file we’ve been working on is about to get its final, most important elements: your color palette. In this lesson, we will choose your brand colors and then assemble your logos, fonts, and colors into a single, beautiful, one-page brand style guide.
Step 1: Choosing Your Brand Color Palette
Colors evoke emotion and are a powerful part of your brand identity. We will select a primary, secondary, and accent color palette.
  • Get Inspired: Don’t know where to start? Go to the “Design” tab on the left menu, then “Styles”. At the top, you will see a “Color Palettes” section. Click through these to see professionally designed palettes applied to your page. Find one that matches the mood of your brand.
  • Find Your Hex Codes: Once you find a palette you like, how do you save the colors?
    1. Apply a palette to your page.
    2. Click on an element that has changed color.
    3. Click the color square in the top-left toolbar.
    4. The “Document Colors” will now show the colors from that palette. Hover your mouse over a color, and its hex code (a 6-digit code starting with #) will appear. This code is the universal identifier for that exact shade.
[GIF: A short screen recording showing a user clicking Design > Styles > Color Palettes, applying a palette, clicking on a colored shape, opening the color menu, and hovering over a color to reveal its hex code.]
Your Action Step: Choose 3-5 brand colors. Make sure you have:
  • A main/primary color.
  • A secondary/supporting color.
  • A neutral color (like a light grey, beige, or off-white).
  • An accent color (a bright, bold color for buttons and calls-to-action).
Step 2: Add Your Colors to the Free “Brand Kit”
While the free Brand Kit is limited, we can still use it to save our top three colors for quick access.
  1. From the Canva homepage, click “Brand” on the left menu.
  2. Under “Brand colors,” click the “+” sign and enter the hex codes for your top three brand colors.
[Image: A screenshot of the free Canva Brand Kit page, showing three custom colors saved in the color palette section.]
https://www.canva.com/colors/color-wheel/
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